Preparing your designs for presentation can be enhanced by the use of Greeking in your layouts. The question is how to use that pesky “Lorem ipsom dollop” text in your layout to your advantage. In this post I have outlined the different variations of Greeking with notes on situations when you might use them.
With the re-emergence of grid systems over the last 10 years in web and print design, it reminds me of the advertising design of Josef Müller-Brockmann. Müller-Brockmann began his career in the 1930’s, perfecting the Swiss Grid System and clearly defining his work as an artform unto itself. More interesting to me is his use of positive and negative space, almost Gestalt-like, with backgrounds and foregrounds melding into one another.
The subject of how to present creative to clients, and what to present, has been debated in the design and advertising communities forever and a day. Hoping to share some of my experience on the subject, I’ve developed a guide of my top five steps I take to create presentations which clients like, buy-off on, and actually work to sell products and/or thoughtfully and thoroughly present information.
You’ve heard the stories, or have even experienced it yourself, about stellar logo design presentations but the logo falls apart in execution. Everything looks great in a presentation but when the logo is applied to your website, business cards and other marketing material, you’re suddenly faced with a host of logistical problems. So what should you look for in a comprehensive logo design presentation?