Greeking: My Guide to Lorem Ipsom
Preparing your designs for presentation can be enhanced by the use of Greeking in your layouts. The question is how to use that pesky “Lorem ipsom dollop” text in your layout to your advantage. In this post I have outlined the different variations of Greeking with notes on situations when you might use them.
Josef Müller-Brockmann and the Grid System
ith the re-emergence of grid systems over the last 10 years in web and print design, it reminds me of the advertising design of Josef Müller-Brockmann. Müller-Brockmann began his career in the 1930’s, perfecting the Swiss Grid System and… Read more
Creating Winning Design Presentations
he subject of how to present creative to clients, and what to present, has been debated in the design and advertising communities forever and a day. Hoping to share some of my experience on the subject, I’ve developed a… Read more
The Color of Type
hen choosing the color of type to be used on a project, consider the medium first. In print, everything is reflective
. That is, everything is printed on paper and light is reflected off the paper. Most often, type… Read more
My Top Five Typography Tips
There are a few simple techniques you can use when setting type for your print or web projects which can make a world of difference to the overall legibility of the project. Many designers seem to forget that typography is more about legibility than about design. With the techniques described below, you can find a way to create well-designed typography that's also highly legible.