Stihl Ad Campaign – Blown Away

Kudos to the team at Winsper in Boston for a brilliant ad campaign for Stihl products. Above is one of the magazine ads which is part of the campaign, with great copy highlighting the bad economy. It’s rare in today’s advertising marketing, with tighter and tighter budgets, to actually write briliiant copy for such a visually-based ad that will only be blown away. See more ads after the link.

Highlights from the copy:

Had enough bad news? STIHL can change that.

From home to professional use, STIHL blowers and shredder vacs give you increased performance and value with decreased noise, emissions and fuel costs. Want more good news? STIHL’s national network of 8,000 independent dealers provide the know-how and service you need. For the power to do more, with a tool that’s made to last, look to STIHL and our way of clearing things up.

Agency: Winsper, Boston, USA
Creative Director: Steve Bautista
Art Directors: Brian Fandetti, Mitch Lunsford
Copywriters: Steve Bautista, Chris Lee
Photographer: Ed James
Retouching: Act Two Um/Stuart Callow