Tag Archives: Don’s Tips

Greeking: My Guide to Lorem Ipsom

 Preparing your designs for presentation can be enhanced by the use of Greeking in your layouts. The question is how to use that pesky “Lorem ipsom dollop” text in your layout to your advantage. In this post I have outlined the different variations of Greeking with notes on situations when you might use them.

Creating Winning Design Presentations

 he subject of how to present creative to clients, and what to present, has been debated in the design and advertising communities forever and a day. Hoping to share some of my experience on the subject, I’ve developed a guide…

My Top Five Typography Tips

 There are a few simple techniques you can use when setting type for your print or web projects which can make a world of difference to the overall legibility of the project. Many designers seem to forget that typography is more about legibility than about design. With the techniques described below, you can find a way to create well-designed typography that's also highly legible.

Thinking Outside The Chunk

 Back in 1995 when I began my transition into web design and development, and there were literally thousands of sites on the web, every single one was designed in a way which accommodated the means to build the site –…

Evolution Media

 When developing marketing campaigns for your clients, creating a face and voice for that entity is the most important aspect of your job. Whether you’re branding a Fortune 100 company or an individual entrepreneur, how you interpret the branding in…

Accurate Color with Digital Printing

 Matching PMS color when using digital printing can range from frustrating to impossible. Ask your digital printer if they have printed sheets from their equipment with all PMS colors. Then match your client’s PMS colors to the digital PMS colors.…