Preparing your designs for presentation can be enhanced by the use of Greeking in your layouts. The question is how to use that pesky “Lorem ipsom dollop” text in your layout to your advantage. In this post I have outlined the different variations of Greeking with notes on situations when you might use them.
ith the re-emergence of grid systems over the last 10 years in web and print design, it reminds me of the advertising design of Josef Müller-Brockmann. Müller-Brockmann began his career in the 1930’s, perfecting the Swiss Grid System and clearly…
he subject of how to present creative to clients, and what to present, has been debated in the design and advertising communities forever and a day. Hoping to share some of my experience on the subject, I’ve developed a guide…
hen choosing the color of type to be used on a project, consider the medium first. In print, everything is reflective. That is, everything is printed on paper and light is reflected off the paper. Most often, type in print…
There are a few simple techniques you can use when setting type for your print or web projects which can make a world of difference to the overall legibility of the project. Many designers seem to forget that typography is more about legibility than about design. With the techniques described below, you can find a way to create well-designed typography that's also highly legible.
Back in 1995 when I began my transition into web design and development, and there were literally thousands of sites on the web, every single one was designed in a way which accommodated the means to build the site –…
Created by Utah typography instructor & graphic designer, Jim Godfrey has created this informative poster enumerating the 34 most typical typographic sins committed by the average print and web designer.
New England artist Bryan Nash Gill creates literal and organic woodblock prints by using discarded tree trunks. His work is simplistic yet haunting, and he puts in a massive amount of time preparing each trunk for printing and rubbing each…
Few designers have crossed mediums, defined an era and stood the test of time better than Charles & Ray Eames. This catalog features some of the Eames’ most distinctive print designs including eight of their most unique covers.
When developing marketing campaigns for your clients, creating a face and voice for that entity is the most important aspect of your job. Whether you’re branding a Fortune 100 company or an individual entrepreneur, how you interpret the branding in…
